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Improving Footfall and Conversion

An increase in online shopping and the rise in work from home and hybrid working, in the post-Covid environment, has hindered footfall in some areas. However, the negative impact of this can be reduced by focussing both on approaches to improving footfall and increasing conversion. This course helps you to do both and link improvement in these areas with other KPIs.

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Course Outline

 

Aims

This course will help you to:

  • Improve footfall

  • Increase conversion

  • Understand how to influence KPIs

 

Objectives

How the aims will be achieved:

  • Identify ways to encourage footfall

  • Discuss how conversion can be improved

  • Consider how KPIs can improve performance

 

Who will benefit from the training?

  • Members of the management team, including supervisors, who lead by example

  • All team members who are customer facing

 

Why is the training important?

  • Increase competitive advantage

  • Improve organisational success by improving performance

  • Raise staff engagement

  • Empower team members to develop personal selling skills

Course Programme

 

  • Introductions

  • Definitions

  • PESTLE analysis (Political, Economic, Sociological, Technological, Legal and Environmental)

  • Improving footfall

  • Increasing conversion

  • Establish how KPIs are interlinked

  • Managing KPIs

  • Key points / summary

  • Feedback

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